Proptech Strategic Advisory | Fusion 4 Ventures

About Us

What We Do

We are dedicated to helping PropTech companies rapidly scale their operations with a clear view of exit. Our team of experts provides valuable advice to ensure your success.

Capital Raising & Investments

We lead, participate and advise PropTech companies on raising the right capital from the right investors.
Strategic Advice

Our team of experts will guide you to business success with highly tailored strategic planning.
M&A and Consolidations

Whether you’re looking to scale and exit, get listed on an exchange or make a strategic purchase, our experienced team are here to help.

Simon Baker

Serial investor and adviser with multiple exits
25+ years experience in global online marketplace industry
CEO of ASX-listed REA Group, growing revenue from A$4m to A$155m in 8 years
Extensive board and chairman experience across 7 listed companies
Invested in 40+ companies with many successful exits including Grupo Zap, Mitula Group, Redbubble and Proptech Group

Michael Fiorenza

Co-founder and CFO of Proptech Group, acquired by MRI for 40x return
Member of Chartered Accountants Australia (CA) and a Fellow of Chartered Certified Accountants (FCCS)
15 years international experience in finance and accounting
M&A speciailist with over A$1b of transactions, 3 IPOs and multiple exits
CFO of Digital Classifieds Group

Case Study

Proptech Group

The Fusion4 team completed the successful sale of an Australian property technology business, PropTech Group (“PTG”), to MRI software for A$0.60/sh (implied EV of ~A$93m), having grown the business from an EV of A$27m at IPO in Nov-2020, and significantly expanding market share.

Key Highlights

PTG was formed in Nov-20 when ASX-listed Real Estate Investar Group acquired Real Estate CRM (amalgamation of MyDesktop and VaultRE) to create a pure play property technology company for real estate agents
The business IPO’d at an offer price of A$0.25/sh in Nov-20, representing an indicative market capitalisation of A$30.3m and EV of A$27.0m
The PTG team grew revenue from A$2.6m in FY20 to A$20.2m in FY22, EBITDA from A$0.5m in FY20 to A$2.0m in FY22, and market share of ANZ agents from 28% at IPO to 42% by FY22
Following a track record of successfully acquiring and developing new products, and a number of partnerships, PTG was acquired by MRI software for A$0.60/sh, representing an implied EV of ~A$93m (>3x the valuation at IPO)

Timeline

1997 - My desktop launched
2007 - Fairfax acquires 75% of My Desktop and 25% in 2010
2010 - Launched Real Estate Investar platform
2015 - Real Estate Investar IPO (ASX:REV)
2018 - Launched VaultRE next-gen CRM
2019 - Signed Raine & Horne
2020 - Proptech Group acquires My Desktop
2020 - Signed Century 21 UK
2020 - Proptech Group acquires Vault Group
2021 - Proptech Group acquires WebsiteBlue, Designly
2021 - Proptech Group acquires Eagle Software
2021 - Proptech Group acquires H1 CRM from Harcourts
2022 - Launched Rello payments and integrated to CRMs
2023 - MRI acquires Proptech Group at 131% premium to latest market price

The Team

Simon Baker
Non-Executive Chairman

Joe Hanna
Managing Director & CEO

Michael Fiorenza
CFO

Case Study

Mitula Group / Lifull Connect

Mitula was founded in 2010, and quickly grew to become a leading global vertical search engine with operations in 50 countries. Listed on the ASX in 2015 and was later acquired by Lifull Connect in 2019 for 89% premium.

Key Highlights

Founded in 2009 by Gonzalo Del Pozo, Gonzalo Ortis and Marcelo Baidmon, Mitula grew quickly to become one of the leading global vertical search engines
ModernSearch (founded by Joe Hanna and Simon Baker) was founded in 2010 as a vertical search engine operating in Australia. By the end of 2010 Mitula acquired Modern Search and both Simon Baker and Joe Hanna invested into the Mitula business
By 2015, Mitula had grown to become the leading global search engine and IPO’d on the ASX under the ticker MUA
Over the course of the next 3 years Mitula Group continued to grow both organically and through acquisitions
In 2019 Lifull Connect (TSE:2120) acquired Mitula Group Ltd via a Scheme of Arrangement

Timeline

2009 - Mitula Group founded
2010 - Mitula Group acquires Modern Search
2010 - 2014 - Rapid growth in Revenue and EBITDA, operates in 37 countries
2014 - Largest competitor Trovit is acquired by Lifull Connect
2015 - Mitula Group acquires Nestoria
2015 - Mitula Group IPO (ASX:MUA). FY15 A$20m revenue, A$7.5m EBITDA
2016 - Mitula Group acquires property portal dotProperty (Thailand, Philippines, Malayasia)
2016 - Mitula Group acquires Nura
2017 - Mitula Group acquires Fashiola (fashion aggregator and search engine)
2017 - FY17 Revenue A$33.6m, EBITDA A$11.6m, operatoes in 52 countries
2021 - Proptech Group acquires Eagle Software
2018 - Mitula Group enteres Scheme of Arrangement to be acquired by Lifull Connect at 89% premium
2018 - Mitula posts record revenue 40% increase YoY
2019 - Lifull Connect completes acquisition of Mitula Group for A$180m

The Team

Gonzalo Del Pozo
Co-Founder and Managing Director

Simon Baker
Chairman

Joe Hanna
Strategy and Investor Relations

Helping PropTech Companies Scale To Exit

What We Do

Capital Raising & Investments

Strategic Advice

M&A and Consolidations

Meet Our Team

Simon Baker

Gonzalo Del Pozo

Joe Hanna

Michael Fiorenza

Case Studies

Proptech Group

The Team

Mitula Group / Lifull Connect

The Team

Let's Work Together